Stalker Marketing|Community|MLM Home Business|Marketing and Sales Process
The Stalker Marketing Pad Community
Cradle of Successful MLM Business Online Marketing Leaders
MLM home business success on the Internet is all about guiding individual MLM community members into and through a financially rewarding online marketing and sales process … if not the Stalker Attraction Marketing System, one equally rewarding.
There are three steps to beginning and rapidly growing your MLM Home Business online:
(1) Work with, and follow someone more knowledgeable and skilled than you who is committed to helping you succeed;
(2) Be motivated and steadfast about your commitment to building your business;
(3) Learn all you can about, and implement an established MLM Internet marketing and sales process (system) to build your business.
The guiding principle at the Stalker Marketing Pad is: “gather the like-minded around you and market to them.” The Stalker Attraction Marketing and Sales process is uniquely engineered for the Internet … (1) develop traffic, (2) build a relationship with that traffic, and (3) convert traffic into loyal, paying customers. The process is unique in that marketing, converting “traffic” to “loyal customers,” is not done as much through advertising and cajoling as through mutual participation in a MLM Home Business Community of like-minded individuals.
Stalker Internet Marketing and Sales Process
There are two phases to a successful marketing campaign in the Stalker MLM Home Business Marketing and Sales Process.
The first phase is the act of (a) spreading the word, reaching the unreached, and (b) getting basic information. This phase is known in the world of Internet Marketing as Traffic and Lead Generation.
Traffic is the energizer, the fuel driving the entrepreneur’s efforts on the Internet superhighway to success. Without traffic, all marketing activity is usually lost in the fool’s game, players jumping from opportunity to opportunity, affiliate program to affiliate program, and ultimately, broke and deflated, onto the streets of failure and despair.
Traffic consists of the number of viewers that visit your website or blog; for marketers counting, the number of “visits” or “impressions”. Converting traffic into leads/prospects for your primary MLM business is the process of capturing visitors basic information: name, email address, and whenever possible, telephone number (aka, generating a list).
Capturing basic information (generating a list) is the first step forward in any MLM home business marketing and sales process incorporating the permission/attraction marketing concept (for more on permission/attraction marketing, see the Stalker Marketing Pad blog post, -> here).
The second phase of marketing is the act of converting an eager group of individuals into a community of eager participants.
An Internet marketer can offer a product, take orders and move on. An Internet marketing leader generates far more than just a customer who got their money’s worth. An Internet marketing leader interacts with leads/prospects, and by opening and encouraging channels of communication between community members, creates a community of interacting participants constantly engaging one another.
Intra-community engagement arises, more often than not, out of a member’s self interest. None-the-less, constant and continuing interaction creates ever changing waves of movement within the community, and movement provides the energy and vitality for the community as a whole.
Solving the Challenges to Internet Marketing
(For a discussion of the four challenges to marketing on the Internet, go -> here).
Within the two phases of Internet Marketing, there are three universally accepted steps on the stairway to Internet marketing success:
(1) Build a list – consequence of converting traffic into leads/prospects (see above);
(2) Build a relationship with the people on the list;
(3) Market to the list.
Challenge #1: How to take advantage of social media without losing focus on the things that actually make you money?
Solution: People do business with the people they know, like and trust. Focus your energy in the time spent on social media generating traffic and developing relationships with the like-minded. To successful Internet marketing professionals, social media is part of a focused marketing and sales process, not a 24/7 social hour.
Challenge #2: How to separate and immunize yourself from the competition?
Solution: Stand apart as your own person with your own personality traits, attitudes, skills, passions and beliefs. Identify and market yourself to the like-minded, and promote your own marketing and sales process (system) instead of limiting yourself to the one or more of the tens of thousands of MLM products, services or opportunities available on the Internet today.
Challenge #3: How to capture and hold the attention of leads/prospects?
Solution: If you promote/market yourself, reflect core values, reliably do what you say you’re going to do in a true and authentic manner, listen to your prospects needs and wants, and help resolve them, prospects become the attentive faithful.
Challenge 4: How to swim unimpeded in a marketplace increasingly flooded with marketing restrictions and legal oversight?
Solution: Build your own business, your own asset base. Your security is in your list, the list of the like-minded community members gathered around you, the attentive faithful. Market to it, but secure it in a lock box with the key safely stowed away, separated from your MLM opportunity. You may loose the right to market a product or service, but with a carefully crafted list of faithful community members locked safely away, the loss is generally nothing more than a minor distraction.
Those with their ear to the ground over the recent past have seen major network marketing companies either closing their doors entirely, or shut down their MLM distributor arms and opt for the direct sales model. This is becoming all the more frequent lately. There’s been an onslaught of MLM’s starting up every year that shut down or alter their marketing model very quickly.
This reality is just one of many considerations that make it apparent that the security/longevity of a MLM home business entrepreneur is based on building a business around themselves first, developing multiple steams of income, and enveloping themselves in a like-minded community of entrepreneurs. Only the short-sighted limit themselves to selling someone else’s MLM company, product or compensation plan.
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Develop your marketing footprint for success. Begin by completing the information requested in the “Business Building Secrets” box above. Or, if you want additional information, click on the “Training” tab above. Although a telephone number is optional, providing one will greatly assist a “fast start” forward.
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The great motivational speaker, Zig Ziglar, has said, “You can get anything you want in life if you help enough other people get what they want.” The superhighway to marketing success is paved with this simple insight. If You, You Inc., ignore it, do so at your own risk.
Craig Stalker Stalker Marketing PadShorten Your Search: Marketing Online? Enter the topic joined with “Stalker Marketing” into google/search.com and find the Stalker Marketing Pad coverage of that topic at the top of the list. For example, enter:
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Filed under: Internet Marketing • Marketing Systems • MLM Business Online • Online Marketing Techniques
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