Archive for October, 2009

Internet Marketing Nugget #3

Traffic on Autopilot; You/You, Inc.

The Superhighway to Success

Traffic is the energizer, the fuel driving the entrepreneur’s efforts on the Internet superhighway to success.   Without traffic, all marketing activity is usually lost in the fools’ game, players jumping from opportunity to opportunity, affiliate program to affiliate program, and ultimately, broke, angry and deflated, onto the streets of failure and despair.

The three universally accepted steps on the stairway to Internet marketing success are:

(1)   Build a list;

(2)   Build a relationship with the people on the list;

(3)   Market to the list.

Traffic is the marketer’s audience.  Without it, there is no list, no one to build a relationship with, or market to … no on-ramp to the superhighway to success.  Traffic generation on autopilot is found in one simple “How to” answer to the 5 Challenges facing the marketing industry today.

Gary Bencivenga, in the first of his informative Marketing Bullets, writes, “…gather the like-minded faithful of your marketplace.” Apply Mike Dillard’s, Magnetic Sponsoring, techniques and you have the simple, but comprehensive answer to generating traffic, and with it, propelling yourself down the center line on the superhighway to success, “gather the like-minded faithful of your marketplace around You/You, Inc., and market to them.”  Apply it, and in the blink of an eye, solve the 5 blinding challenges facing the industry today:

Challenge #1:  How to take advantage of social media without losing focus on the things that actually make you money?

Solution:  People do business with people they know, like and trust. Focus your energy in the time spent on social media developing relationships with the like-minded.

Challenge #2:  How to separate and immunize yourself from the competition?

Solution: Stand apart; separate yourself from the marketplace crowd simply pushing one or more of the tens of thousands of products and/or services available today.  There’s no one like you, you’re unique with unique habits, attitudes and abilities. Promote yourself, not your product or opportunity.

Challenge #3:  How to capture and hold the attention of your prospects?

Solution: If you market yourself, reflect core values, reliably do what you say you’re going to do in a true and authentic manner, listen to your prospects’ needs and wants, and help resolve them, prospects become the attentive faithful.

Challenge #4 & #5:  How to swim unimpeded in a marketplace increasingly flooded with marketing restrictions and legal oversight?

Solution:  Build your own business, your own asset base.  Your security is in your list, the list of the attentive faithful.  Market to it, but secure it in a lock box with the key safely stowed away, separate from your product(s) and/or service(s).  You may loose the right to market a product or service, but with a carefully crafted list of the faithful locked safely away, the loss is generally nothing more than a minor distraction.

In conclusion, the great motivational speaker, Zig Ziglar, has said, “You can get anything you want in life if you help enough other people get what they want.”  The superhighway to marketing success is paved with this simple insight.  If You/You Inc. ignore it, do so at your own risk.

Craig Stalker

Stalker Marketing Pad

Shorten Your Search:  enter the topic followed by “Stalker Marketing” into any search engine and find the Stalker Marketing Pad’s coverage of that topic at the top of the list.  For example, enter:

traffic stalker marketing;

leads stalker marketing;

attraction marketing stalker marketing;

magnetic sponsoring stalker marketing

marketing system stalker marketing

MLM stalker marketing.

For the complete coverage of a particular topic within “The Pad”, use “search” located in the Header.

Importantly, your comment(s) below will help us improve our efforts.

And, if you know any marketers who would enjoy and/or benefit from our Stalker Marketing Pad, Marketing Nuggets, just send them an email with this link:

http://craigstalkerblog.com/internet-marketing-nuggets-intro

Internet Marketing Nugget #2

The “Golden Key” to Success

Select Yourself for the All-Star Team

We promised in Nugget #1 that we would provide a solution to the 5 challenges facing the online networking industry today (To review the 5 challenges -> click here).  The solution lies in one simple answer, the bright, glowing, “Golden Key to Success.”

We, at the Stalker Marketing Pad, have written, “The internet changed the entire MLM landscape.  It’s no longer about family, friends, products, compensation plans, etc.  On the internet, it’s all about you, the individual (emphasis added), and your personal leadership capabilities.”  (The complete post->click here)

There’s your answer.  In a nutshell, it’s all about YOU, THE INDIVIDUAL, YOU, INC..  Focus on yourself, build your following and business around you, around your name.  Select yourself for the all-star team, and see how quickly each and every major online marketing challenge vaporizes at your feet.

Here, in this series of nuggets, we’re focused on internet marketing, which in the context of these nuggets is defined as, persuading/convincing others that their needs and wants can be best satisfied by your products and/or services.  Develop your footprint within the definition …focus on the needs and wants of others, and  show them how you can satisfy those needs and wants.  Coined today in many circles as Attraction Marketing, follow it as outlined in this and subsequent nuggets in this series and you will build yourself a thriving, profitable online marketing empire.

In the next marketing nugget, nugget #3, we will distill each of the 5 internet marketing challenges discussed previously, and show how  each vaporizes under the weight of You and/or You, Inc. Before leaving this nugget however, a  Stalker Marketing Pad truism, “…we do not rely on opinions; only strategies proven effective … by leaders in the industry.”

So, you now have an inkling of the power of You/You, Inc., Attraction Marketing, but don’t have a clear, vivid picture of the treasure chest of uncommon success unlocked by this Golden Key.

Much of our marketing strategy finds its origin in Mike Dillard’s  concept of Attraction Marketing, which he calls, Magnetic Sponsoring;  a highly regarded, if not the the single most highly regarded, training resource available today for the online marketing entrepreneur.  You have been handed the Key, use it, unlock the treasure chest, click this link-> Magnetic Sponsoring, or on the banner below:

The next nugget, nugget #3, coming soon.  See you then…

Craig Stalker

Stalker Marketing Pad

Shorten Your Search:  enter the topic followed by “Stalker Marketing” into any search engine and find the Stalker Marketing Pad’s coverage of that topic at the top of the list.  For example, enter:

traffic stalker marketing;

leads stalker marketing;

attraction marketing stalker marketing;

magnetic sponsoring stalker marketing

marketing system stalker marketing

MLM stalker marketing.

For the complete coverage of a particular topic within “The Pad”, use “search” located in the Header.

Importantly, your comment(s) below will help us improve our efforts.

And, if you know any marketers who would enjoy and/or benefit from our Stalker Marketing Pad, Marketing Nuggets, just send them an email with this link:

http://craigstalkerblog.com/internet-marketing-nuggets-intro