Challenges to Harnessing

the Power of the Internet

If you’re going to build an internet marketing empire, you need the best ammunition you can get, which, by the way, is the reason the Stalker Marketing Pad is putting this series of approximately 20 blog posts/nuggets together.

The internet has transformed network marketing, dramatically increasing the leverage of your marketing efforts, and consequently, potential compensation.  But, in the process, generated new challenges.  There are five, and a failure to recognize, meet and solve any one of them could be enough to doom your marketing efforts.

Challenge #1: First, and increasingly more important, the enormous increase in the use of social media.  Social media sites like Twitter, Facebook, and You Tube are, by far, the most trafficked sites in the world today. Used effectively, these sites can be the cornerstone of your business success.  Used ineffectively, they can be a wasted, time-consuming distraction that suck the time and energy out of your marketing day.

Challenge #2:  Immunizing yourself from an Internet marketing  universe awash in merciless competition.  Separating yourself from, and standing above, the  hundreds of thousands of people marketing the hundreds of thousands of different  products and services on the Internet today.

Challenge #3:  Keeping the attention of your prospects.  There is an endless supply of tools, systems, leaders, training, opinions, and sales pitches available; all constantly planting seeds of doubt in the marketplace with promises of better, faster, cheaper.  Triggering a response and keeping the attention of the informed few that do respond is getting more competitive and difficult.

Challenge #4:  Overcoming the marketing limitations imposed by increased legal oversight.  Many marketing agreements now contain non-competition clauses, and many companies now limit all marketing to its pre-approved, replicated web sites.  These limitations, though necessary in some instances, compromise the independence and security of the independent contractor.

Challenge #5:  Securing your future despite the one-sided nature of the distributor, independent contractor agreement.  A distributor gets paid to refer people to the Company, a right that, under near-universal provisions in these agreements, can be withdrawn by the company at any time for virtually any reason.

As the internet develops, and the number of people using it increases, more and more entrepreneurs will transfer their business online.  Be prepared, conquer these five challenges and you’ll be the leader.  Read how in the next nugget.

Craig Stalker
Stalker Marketing Pad

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